Pay Per Click Advertising
Pay Per Click Advertising has become the most common way to advertise on ‘The Internet’ today. This form of advertising allows you to directly associate your marketing campaign with specific keywords.
Pay Per Click Advertising is one of the more expensive ways to market, but with the proper selection of keywords and the proper placement of your ads you will see a very solid return on your investment.
There is, however, one downside to Pay Per Click Advertising. When someone clicks on your ad they are referred to one specific page (of your choice). You have one shot with the one page to attract your visitors attention. One page to entice them to browse further in your site.
If you don’t captivate the visitor on that one page, then they simply leave. They “surf” right on through your website and onto the next one. The is no calls, no contact, they have simply walked in, looked around, and walked out. It is no different than an unmanned sales floor.
It is considered to be a successful marketing campaign if you convert 1/2 of 1 percent into a purchase. Meaning 1 out of ever 200 visitors purchase something from you.
Now this can add up. If you are spending $1.00 per click for that key word, that would mean you would of spent $200.00 in order to obtain that one order from that one client.
Pay Per Click Advertising works where “Search Engine Optimzation (SEO) / Organic Search Engine Listings” has failed or is not possible.
We can help you identify the correct keywords to associate with your Pay Per Click Advertising campaign. You may be surprised to find out that some of the more obvious words are not the best to purchase and variants might work better or be more cost effective.
If you have any questions in regards to this or any service that we offer, please submit the form on the “Contact Us” page. Someone will be happy to speak with you.
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